Sangju was the political and economic center of the Yeongnam Region from the era of walled-town states to the mid-Joseon Dynasty era. The modern-day name of the Korean province of Gyeongsang-do originates from this city. Dubbed the 'Region of Three Whites’ (rice, silk cocoons and dried persimmon), this city is rich in both history and culture and features a beautiful natural landscape, abundant agricultural resources, excellent infrastructure for cyclists and a well-developed Oriental medicine bio-industry. It is an eco-friendly city where nature, environment and people co-exist in harmony.
The city is surrounded by Sobaek Mountain to the northwest. The Nakdong River, the lifeline of the Yeongnam Region, meanders past to the east. The city borders Mungyeong and Goesan-gun (Chungcheongbuk-do) to the north, Yecheon-gun, Euiseong-gun and Gumi, to the east, Boeun-gun and Okcheon-gun (Chungcheongbuk-do) to the west, and Gimcheon and Yeongdong-gun (Chungcheongbuk-do) to the south.
Mt. Baekhwa, Munjangdae, Gyeongcheondae, Chungeuisa Temple, Seongju-bong Peak Forest Park, Gyeonhweonsanseong Fortress Donghak School, Bicycle Museum, Sangju Art Village, and Jeong Jae-su Memorial for Filial Piety
Nakdong River Sambaek Festival (November), Sangju Fairy Tale Festival, Traditional Gyeongsang-do Governor Inauguration Parade, and General Jung Ki-ryong's Sangju Fortress Recapture Festival